5 Best Website Design Practices to Adopt in 2018 and Beyond
Let’s face it, in today’s cutthroat online marketplace, it’s no longer enough to just have a digital presence. To capitalize on the potential opportunities and captivate customer attention, an interactive, professional, and functional website is a must.
Unfortunately, the internet is flooded with countless sites which are inadequately designed; websites that make no sense at all, are functionally unclear, miss both the technical and content mark, have poor navigation, and can leave one wondering what they are even about.
So, in order to make your site stand out from the millions of other sites out there, you’ll need to think differently. To be precise, you’ll need to ensure that your website design is technically sound, user-friendly, and adheres to the latest web design standards.
Below, we will discuss the five most relevant web design practices and principles to adopt this year. So without wasting any time, let’s get on with it.
1. Fast Loading Speed
Fast loading time is one of the most important considerations of your website. Your customers would never wait too long for your site to load. Websites with fast loading times for all users, on all devices and platforms (including Apple, Android, Windows, and Blackberry) and even with slower internet connections are considered ideal. To check whether your site’s loading time is as per industry standards, or to further improve your loading speed, you can use tools such as Pingdom and Page Insights.
2. Mobile-First Design
In the current scenario, web design is no longer about looks – it’s all about experience. In simpler words, having a responsive website is not enough these days to make your business successful. Your website should provide top-quality user experience (UX) when browsed from an array of different mobile devices, including smartphones, iPads, tablets, etc. According to mobile marketing statistics, more than 67 percent of websites use responsive website design for mobile-friendliness. In addition to that, around 57 percent of users prefer not to recommend a business with a poorly-designed mobile site. Thus, it’s always recommended to create engaging, mobile-friendly designs to ensure that your site looks great on all devices.
3. Sticky Navigation
By keeping your navigation sticky, you’ll be allowed to keep your web page simple as it doesn’t need to be filled with numerous call to actions (CTAs). Try to keep your “learn more” and “free quote” CTAs along the top and keep your pages nice and clean as your user scrolls down. Always remember, the best website design is the one which makes it easy for your users to go wherever they need or want to go without even thinking about it. This type of design is known as ‘intuitive design’, and here are a few guidelines to help you make sure nobody gets lost on your web pages:
- Try to keep the navigation structure simple and intuitive at the top of your web page for prompt discoverability.
- Include navigation at the footer so that users don’t need to scroll up.
- Avoid overloading your web page with navigations as it can rather be confusing than helpful.
- If possible, try including links on your pages and making each link’s destination crystal clear.
4. Sophisticated Typography
One thing is for sure, good and smart typography never goes out of fashion. Over the last few years, this practice has become a lot easier and interesting, thanks to the introduction of tools such as Google Fonts and Adobe Typekit. Typography, in general, establishes hierarchy and lets you determine what your customers should look at first. Apart from that, it also gives rise to dynamism, especially through contrasting pairs. Talking about dynamic typography, it makes the navigation menu clearer and more effective. This tactic has gained a lot of traction lately and is getting bigger and better with time.
The expert’s tip: Try to use simple and sophisticated typefaces, as complicated ones can be hard to read and turn off your visitors. Long story short, typography always plays a vital part in your website’s design, so choosing the right one is important.
5. Social Media Integration
Being a website owner, never miss an opportunity to leverage the power of social media. Add social media icons or links to your social media pages on your website (particularly in the footer). This broadens your brand’s reach and increases its visibility and traffic. Added to that, it also helps you to reach out to your target audience quickly and easily. According to statistics, around 72 percent of websites include social media icons in the footer, whereas the remaining 26 percent include the same in the header.
Is Your Brand’s Website Up to 2018 Standards?
2018 is the year for simple and user-friendly websites. If your brand’s website doesn’t meet the latest web design & development standards, then it certainly needs a redesign. By implementing the above-mentioned practices, you can make your website more visually appealing and user-friendly, which will not only entice your web visitors to visit your site but also make them want to stay, explore, interact, come back again and again, and even make a purchase.
Are you ready to implement these practices right away on your website? We’ve got you covered! We provide top-notch website design services in Carlsbad and surrounding areas. Reach out to us with any questions, concerns, or requests you may have at [email protected]