Developing a mobile app is only half the battle; marketing it effectively is where the real challenge begins. With billions of apps across iOS, Android, Windows, and other platforms, standing out in the boundless sea of available apps is a hard feat. There are countless companies out there that treat marketing as an afterthought, which makes it harder for them to sell their products.
In order to market your mobile app successfully, you need to strategize and identify your business goals before starting with the mobile app development process. Experts suggest that one must spend the same amount of time promoting their product as they spend developing it in the first place. Remember, the more you promote your app, the higher chance it will be a success.
We have compiled a list of 5 practical, tried-and-tested ways which will help you market your mobile app to your target demographic effectively.
1. Build a great app landing page
If you already have a fully-functional, mobile-friendly website, then you can use it to promote your app. At one point or another, all your existing, as well as prospective customers, will find a way to your website. When they do, it is important to let them know that you have a mobile app. Create a separate landing page for your app and add emotive, compelling call to actions (CTAs) along with app download links, which encourage users to download the app and share it with others. Also, if possible, put a small banner on your homepage and link it to your app’s landing page with download links. Showcasing your app on your website’s homepage emphasizes its value and makes it clear that it is a crucial part of your business. If you’re stuck on building your own landing page, here’s a list of 40 free landing page templates for your mobile app.
2. Use QR codes
Over the last few years, QR codes have become an effective way for enterprises to reach and interact with their potential customers. If used correctly, they can do wonders, especially when it comes to promoting apps. If you run a brick and mortar business, you can add a QR code on your website, business card, brochures, mailers, or storefront window. This will inform your patrons that you have a mobile app, which they can easily download by scanning instead of having to search for it. You can integrate QR codes into your marketing strategy by acquiring quality mobile app development services from a renowned firm.
3. Leverage App Store Optimization
App Store Optimization (ASO), without a doubt, is a crucial piece of the mobile app marketing puzzle. It is the process of optimizing mobile apps in order to make them rank higher in an app store’s search results. The more you optimize your app store listing page, the better your app will rank in the app stores, thus making it easier for your target customers to discover you. To accomplish a solid ASO, you need to consider reviewing a few key aspects, which include:
- App’s Title: It is one of the first things that a user will see when he or she will search for your app. Choose an app title that clearly reflects your brand, business, and is easy to spell & remember. It should be unique and no longer than 50 characters. However, for best results, it’s recommended to keep your app title between 20-23 characters.
- App Display Name: Make sure it’s unique and well within the character limit (14 characters).
- Keywords: Include relevant keywords, but not use too many. Keep it around 2.5%.
- App Description: It is a critical component in ASO. The app description is all about how you convince your potential customers to download your app. Make sure your app description is engaging, includes key features & keywords, and captures your audience’s interest.
- App Screenshots: Consider taking screenshots of the most exciting screens of your app that best display its use and features.
4. Showcase the app on your official blog
Talking about your app in your regularly scheduled blog post is another effective promotion strategy you can leverage. If you have a blog section on your website, then you can add a post highlighting your new app with screenshots, videos, features, and as many cool details as possible. You can create a separate blog post about your app or include a call to action at the end of every post to invite your patrons to download the app. When creating a post solely about the app, consider writing the complete story about your app and let your audience know the actual purpose of its release.
5. Get more out of your Social Media efforts
It’s no secret that online advertising is nothing without social media. If you’re already active on popular social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc., then you can effectively make use of that space to promote your app and directly communicate with your target customers. You can create a separate page for your app on all major social networks and use it as a hub to share the news and updates about your app. It is a great way to gain feedback from users, generate a buzz, and also gain credibility for your app. Find groups (on both LinkedIn and Facebook) that comprise people that closely resemble your existing or potential customers and ask them to download your app. Tell them about the benefits of using the app and why they should use it.
The app promotion strategies mentioned above are long-term approaches that can help you gain and retain customers. The key to using them correctly is not to deploy them altogether; instead, exploring them independently and in accordance with your target audience.
Still not able to figure out which approach will work best for your app? Leave that to us! We’ll create a perfect mobile app development and marketing strategy for your app, based on your business, competition, and target audience. Get in touch with us today!