6 Proven Strategies to Boost App Engagement, User Retention, and Experience
Creating robust and engaging applications take considerably more than just a fantastic plan, a bunch of developers & designers, and the cutting-edge tools. With all the noise out there in the mobile app development industry, how can you get your app to fight back and break through the hubbub of the App Store and Play Store?
To be the flavor of the month, you need a clever transformation that comprises some “proven and progressive strategies.” Below we have outlined six simple gimmicks to maintain continuous app engagement and enhance customer experience. So without more ado, let’s get down to business.
1) Steal the show with a stellar listing
You must be wondering why we are advocating an approach that is not even a part of building an app. Here’s the catch: to facilitate user engagement, the “first positive interaction” between your application and customers is very important. Think carefully about why people are better off downloading your app and how it will make their life easier. Put the spotlight on benefits, not only features and uniqueness. Make sure that your product is something they really need and can use regularly.
2) Introduce “Try Before you Buy” Model
Mobile apps that require registration or login authentication can scare your would-be customers off and drive them away. That’s why you should give them a taste of your app without the need of logging in or signing up.
The reason for this is twofold: first comes first, Nielsen’s third heuristic, “user, control, and freedom” has to do with this cause. People feel anxious about giving their personal information away to a third-party app for which they aren’t certain they will even use. And, it’s the right thing to do because the potential risks of cybercrime are exponentially on the rise. Secondly, if your motive is increasing actual customer engagement and not only user signups, then don’t push your users since this dark pattern can dramatically harm your brand.
The one simple approach to tackle this problem is to create an app that can be accessed in read-only mode without being prompted for an account. The moment your customers will be ready to get into action, they will create an account for a future entry.
3) Create App Permission Requests
Some apps are equivalent to lottery scam phone calls and emails in which victims receive a call from an anonymous person saying they will be in the money if they provide them with their personal and banking information. And as soon as they give scammers their info, those swindlers steal money from their account and flee from the scene. The same way, malware and other nasty threats might be hidden in the untrustworthy third-party stores that may push your customers into uninstalling your app instantly from their devices.
A quick fix to handle this tricky situation is to create better and simple app permission requests that will enhance user experience and impel people to download your app without fear or favor. Make sure that the four key elements “permission approval, permission enforcement, URI permissions, and protection levels” are on point when designing requests.
4) Initiate Onboarding Process
It’s no secret that onboarding process is the key to getting your potential customers to use your product and accelerating your app’s success. The most common yet biggest mistake people make is offering tutorials and reference materials to demonstrate the customers how their mobile app is developed and how they can buy it. Rather than trying to sell your product, provide explanatory information to educate your prospective users about your app’s functionality and its benefits.
For instance, create some custom illustrations to introduce your product or service instead of providing screenshots of your app.
5) Remarket your App via Push Notifications
Okay, let’s get this straight: you design an app while keeping both Daily Active Users (DAUs) and Monthly Active Users (MAUs) metrics in your mind. It’s fair enough, but there’s one more thing you need to understand better. People completely forget about an app and eventually delete it when they begin to feel its presence less. But that doesn’t necessarily mean you should perpetually inundate your users with junk or unsolicited emails.
You can re-engage your clientele and encourage them to use your app with the help of push notification strategy. Incorporate this micro marketing method into your engagement stratagem to target various devices, users, and platforms.
For example, Swordigo, a mobile adventure game, sends push notifications to motivate their patrons to play this game regularly. They also send timely notifications when you win an award, unlock a new level, find a powerful weapon, etc.
6) Forge Strong Contacts with Customers
It’s perfectly evident that feedback from users can make or break your app. Not to mention, it’s an efficacious way to boost customer engagement and experience. Remember, your customers’ reviews play an important role in the growth of your business, especially the negative ones. Sure you will be on pins and needles at first, but there are always some gold nuggets of information buried in those. Here are some tips to get in touch with your patrons without any hassle:
- Host a Google Hangout webinar and utilize user feedback tools.
- Use a social media platform to build engagement outside of your application.
- Start an open forum to discuss your app’s positives and negatives.
We hope these methods will act as highly successful road maps to guide you through every step you need to take for gaining sustainable success, acquiring quality users, and making money out of your mobile app.