An All-inclusive Guide to Integrating a POS App with an E-Commerce Store (Part 2 of 2)
In our previous blog, we gave a brief introduction of POS software and answered some important questions to help you get started with it. Using a POS app for your online store provides you with a window of opportunity to earn wads of cash, build brand value, and establish strong customer relationships. And if done right, it will surely bring you fame and fortune.
As promised, we are back with more information to help you deal with queries regarding POS and manage your business. So without further ado, let’s get straight to the point!
Can I use a single POS account for multiple online stores?
Let’s face it, managing your customers, transactions, and inventory is challenging enough when you have just one store, let alone several, and that too, at different locations. However, it’d be entirely different when you can have your multiple e-commerce stores successfully running at your fingertips from a single platform.
With a POS app, you don’t need to create different accounts for each of your stores. It gives you the liberty to add various store types to your account and manage them. Simply add the location, name, and website of your online store to the account, and voila – you are all set to go!
What payment methods can customers choose?
A POS app is compatible with any Android phone, iPad, and iPhone. And the best part is you don’t have to download any other app or create a separate processing account to receive mobile credit card or PayPal payments from customers. This application allows entrepreneurs to set various payment methods, including:
✓ Store credit
✓ Gift card
✓ Credit card
Shoppers can choose any of the above-stated payment gateways to make secure and immediate transactions.
How can I organize products in the POS app?
A modern POS system empowers you to organize your product items by season, category, type, sale, etc. To make it easy for you and your customers, you can create categories such as primary, secondary, and tertiary that allow them to browse any product by a particular category. Each primary category can have multiple secondary categories and each secondary category can have multiple sub-categories; however, secondary and tertiary categories are optional.
Once you’ve created the categories (either one or more), consider how you want your products to be organized, and then start assigning a range of products to the different categories. You can also sort your offering items based on price, vendor, and inventory level.
How do I set up and manage a winning inventory?
According to CNBC’s report, retailers on average lose around $1.75 trillion because of stock-outs, returns, and overstocks. Inventory management is a comprehensive solution so that your business may prevent this situation, keep your shelves updated, and revenue flowing.
After organizing the products, calculate the number of items that are stored in your inventory. By doing so, you can easily manage your entire inventory and track stock count. You can update more products or automatically stop selling goods when your inventory runs out. Here are some benefits of inventory management:
✓ Reduces shrinkage
✓ Prevents product expiration
✓ Decreases storage expenses
✓ Forecasts future demand
✓ Keeps your store organized
Let’s take a look at some useful tips to manage your inventory:
a) Product variants and composites: Bundle different versions of products, such as multiple product sizes, colors, or designs together to form a single combined unit.
b) Barcodes and labels: Apply barcodes on your products to quickly add products to purchase orders, stock-takes, sales, or returns and scan your customers’ purchase orders with a USB or Bluetooth barcode scanner.
c) Centralized product catalog: Create and manage a product catalog that will help you synchronize products across all the channels. By doing so, you can eliminate the chances of double data entry and human errors.
d) Duplicate products: Save time and money when duplicating a product and it’s variations. Also declare it as a new product with a single extension. It will considerably cut down on the time you spend adding new similar products to your inventory.
How to place and manage orders effectively?
Your products are like the lottery tickets and your online store is like a big collection of dollars. To hit a jackpot or cash in your ticket, you need to make people buy things from your store. But, what would happen if your store is empty and you have nothing to offer to your potential customers? Well, they will take their business somewhere else, thus leaving you empty-handed; it’s logical and rational. That’s why you should always have your most trendy and popular products in your stock.
Now, let’s talk about how you can achieve this. Here we have outlined the top three ways for you:
a) Way to place orders: First comes first, create a list of products (orders) that you want to sell in your e-commerce store with CSV uploads or by scanning barcodes. Next thing you need to do is email the orders directly to your supplier. You can make a quick payment by processing mobile credit card or also go for the old favorite traditional way, i.e., cash. Remember, some wholesale retailers also provide the option of buying goods on their website, so you can opt for that too.
b) Way to auto-fill orders: Whenever any product or the inventory drops below the reorder level or 25 percent of your current target quantity, you should promptly initiate actions to customize the product list and place a reorder.
c) Way to return the orders: Neither shoppers nor customers want to purchase faulty products. So, on the off chance if some products are damaged, scan their barcode and record the product information, including serial no. name, etc. Send this information to your supplier and return unsold or damaged consignment stock.
How to manage customers and build strong relationships with them?
Customers are the kernel of every business; whether it’s a small or an enterprise-level business. For this reason, knowing your visitors’ needs and keeping them satisfied is vital to get and maintain a competitive advantage.
a) Understand your customers: Customer profiles or accounts are automatically created when they purchase an order from your website. You can check their search and order history to learn more about them and their shopping habits.
b) Ship orders on the “accurate” time: Remember, around 46 percent of shoppers abandoned an online shopping site due to late shipping time. A POS app consistently syncs your customers’ information so their order history and status can be tracked. Take advantage of this opportunity by making sure that they receive their products on time.
c) Notify your customers through emails: It may sound silly, but it’s an effective marketing technique to persuade people to buy from you, increase conversions, and boost sales. Collect your customers’ email addresses at checkout and send them an email regarding your upcoming sales or new products.
If you are looking for reliable and professional mobile credit card processing services to set up a merchant account, accept secure and immediate payments, and boost your sales, then get in touch with us.