There’s no denying that mobile app development is one of the lucrative fields for developers today. With Android and iOS boasting a combined market share of over 95 percent, developers and companies are having a hard time deciding which platform to choose for their projects. Over the last decade or so, both iOS and Android have been battling it out and filling the gaps. Ever since their inception, they have been constantly competing in terms of accessibility & innovative features, and have had their respective share of fan following. They’re so evenly matched that it’s hard to select one as a clear winner over the other.
So, how do you choose between the two operating systems? Well, let’s make that easy for you. We’ve put together a comparative guide to help you choose the platform that best aligns with your business goals. So, without further ado, let’s get started!
Android App Development vs. iOS App Development
Difference #1: Demographics
One of the biggest differences between iPhone and Android app development is demographics. Android has the largest global mobile market share (64 percent), which is twice bigger than iOS’s (which is 32 percent). However, this share comes mainly from developing countries and lower income areas.
Simply put, iPhone users are typically younger and more affluent as compared to Android users. They reside in developed countries and tend to have a handsome payroll. In addition to that, they have higher app engagement rates as they spend 4 times more on in-app (on average) purchases than Android users. The Average Selling Price (ASP) of iOS devices is considerably higher than that of Android devices, which in turn results in higher revenues.
According to statistics, those who earn more than $150k a year are more likely to choose iOS over Android. If you’re targeting North America or Western Europe, then you should consider building your app for iOS. On the other hand, if your potential customers reside in South America, Asia, or Central and Eastern Europe, then it’s best to choose Android app development over iPhone. While Android gives you a wider customer base, iOS helps you reach “the-ready-to-spend” audience. So, decide wisely!
Difference #2: Profitability and Monetization Models
In terms of revenue, it’s clearly evident that iOS outperforms Android, and that too by a hefty margin. The App Store, on average, generates about 80 percent more revenue than the Google Play Store. In addition to that, iOS apps are four times more profitable than their fellow rivals. In fact, according to statistics, iOS apps generate about 45 percent more revenue than Android apps. Despite the fact Apple has fewer users, the App Store brings in much more revenue, proving the fact that iOS users spend more on apps and in-app purchases in comparison to their Android counterparts.
So, if your primary purpose of building a mobile app is making money, then you should prefer building an iOS app. Apple is well-renowned for providing app creators with immense opportunity to profit from their apps, especially with app monetization models, which don’t work same for both mobile platforms. While the App Store has a gazillion paid apps and in-app purchases, the Google Play store has a higher number of advertising-based apps. iPhone users strictly oppose advertisements within the app, whereas Android users tend to ignore them.
For iOS in-app: the best applicable app monetization models for iOS would be freemium or premium purchases.
For Android: the most money generating app monetization models for Android would be in-app ads and freemium.
Difference #3: Cost of Development
It’s no secret that both iOS and Android have their own distinct ways of developing apps. The cost of mobile app development depends primarily on the scope and complexity of the project; the more complex and larger the project, the more time and resources it will require, and thus will incur higher costs. Android apps, in general, take more time to develop than iOS apps.
The process of deploying an Android app can be pretty complicated, as there are countless smartphones and tablets running on Android OS (each with different aspect ratios, specifications, and sizes). So, you’ll need to test your app on each of these devices prior to making it live. In contrast, Apple has limited number of devices, including iPhone, iPad, and iPod, which makes it easy for you to get your app featured on the App Store in no time (after testing of course).
Long story short, the more the devices you develop for, the higher amount of bugs you might have, and thus, the more time it will take to test them. The more time it takes to develop an app, the more it will cost.
The bottom line: Android app development is 30 percent more expensive than iPhone app development.
For more facts and differences between iOS and Android app development, stay tuned for our next blog post. If you’re seeking a full-stack mobile app development company in Carlsbad or anywhere nearby for your upcoming project, then look no further! Call us today at (877)720-0033 or email us at [email protected]