Here’s Why Your Business Should Have Its Own Mobile App
A few years back, it was believed that one should have an online presence to market their products or services in a better way. Fast forward to 2017, that ideology is now ancient history. A lot has changed and today, just having an online presence for your business does not cut it anymore.
Last Decade, business started to believe that it was imperative that they market and sell their products or services online to increase profits and exposure. Today, this ideology been completely adopted, to where even the smallest family owned restaurants have their own website. However, with nearly every business doing this, just having an online presence for your business doesn’t cut it anymore.
Nowadays, almost every individual carries a smartphone; and the USP of smartphones is mobile apps. This means that the sooner you embrace the services of an established Mobile App Development Company and develop an app for your business, the more beneficial it will prove to be in the long run.
In today’s culture, almost every person carries a smartphone, tablet, or small entertainment electronic device with them every day. With mobile technology and mobile applications so pertinent in our society, businesses are starting to make mobile apps to compete for the time that consumers spend on their mobile device every day. However, creating an application in house that is perfectly tailored to your unique business needs requires specialized personnel, large amount of resources, and a lot of time that many businesses of today that don’t have. These business often enlist the services of an established Mobile App Development Company to develop an app for their business as quickly and efficiently as possible.
Why Mobile Apps?
Now, you must be wondering how an app can be of any substance to your business. Well, according to a report by StatCounter, the percentage of people accessing the internet via mobiles and tablets has already surpassed those who did the same with desktops and laptops.
You are probably wondering how a mobile app can help your business. Well with a higher percentage of people accessing the internet through their mobile device than with desktop and laptops as shown in the image above and mentioned in this report by StatCounter, from this report we can confirm that developing a mobile app for customer use can greatly increase your online exposure and businesses sales in today’s society.
Meticulously looking at the above image, it is evident that the percentage of people accessing the internet from PC and laptop nose-dived from almost 100% in 2009 to 48.7% in 2016. On the other hand, those using Mobiles & Tablets have witnessed a colossal growth, from barely existing in 2009 to a staggering 51.3% in 2016.
Thanks to the numerous advances in the telecommunication industry, such as development of the 3G and 4G networks, accessing the internet from a mobile device has never been easier. More advances to these devices are being made every day to make their more convenient, powerful, multi-purposed and user-friendly, making them even more popular each day.
While there never was a shred of doubt that we are moving towards a mobile-dominated era, such an enormous adoption rate was totally unanticipated. Another thing worth noticing is that the Mobile and Tablet users are constantly increasing while the opposite is true for their counterparts.
While it was known that our world was moving into a mobile-dominated era, the outrageous rate at which mobile devices were adopted was completely unanticipated. It also worth noting that numbers for Mobile and Tablet users are still consistently increasing when compared Desktops and Laptops.
This means that all the hustle and bustle of the internet is now shifting towards the mobile phones. So, if you want to connect your business with the masses, then it is of paramount importance that you include an app in your marketing strategy.
With this enormous shift in focus of internet traffic to mobile devices, a shift from a desktop centric marketing campaign to a mobile strategy is mandatory for businesses that want to thrive in this mobile market. An integral part of any mobile marketing strategy is a well-built mobile application that is user-friendly and convenient.
Benefits of a Mobile App
In the present day, apps have become too important to be ignored when talking about sustained growth. According to a survey conducted by Gallup, nearly 3/4th (Check the image below) of Americans check their cellphones at least once every hour; and 90% of that mobile-time is spent on apps.
In the present day, apps have become too important to be ignored when talking about sustained growth in business. According to a survey conducted by Gallup, nearly three quarters of all Americans check their cellphones at least once every hour and 90% of the time spent on mobile devices is spent on apps.
This sudden upsurge in the smartphone usage makes mobile apps one of the most effective marketing tools. They can do wonders for every firm which uses them smartly, and are all the more important for those ventures which are in their growing stage.
This majority share of smartphone usage makes mobile apps one of the most effective marketing tools. Any organization that can effectively use a mobile application will see large growth in their business, especially for organizations who are just getting started.
As most proprietors do not possess the knowledge and expertise to build an app themselves, they can leave it in the hands of Mobile App Development experts. This way, the professionals can take care of the app while the entrepreneurs focus on their business.
Many business owners do not have the knowledge or expertise needed to build an effective mobile app themselves, so many recruit a Mobile App Development company. This way, experts at the company can take care of all the intricacies of developing the application, so the client can focus on their own business.
The following are some advantages of having a mobile app for your business: –
- Creates Direct Marketing Channel
Apps serve multiple purposes through the myriad of functions which they offer: they can include general information, prices, forms, search, user accounts, live chat, news feed, and so on. One of the biggest advantages of an app is that it allows you to provide every bit of information that you want to provide your customers. You can also inform them about any special discounts or offers, which never fails to lure them back to you.
- Improves Customer Engagement
It does not matter whether you are selling flowers or industrial machines, your customers (including potential ones) need a way to get in touch with you. One of the most popular ways of doing so is with the inclusion of a Helpdesk in your app. It not only serves as a medium for people to reach out to you but also to make a quick reservation. All you have to do is talk about your needs with the Mobile App Development experts and they will make it happen!
- Cultivates Customer Loyalty
Last, but not the least, is customer loyalty. With all the noise out there from billboards, banners, newspaper ads, flyers, website banners, Facebook ads, e-mail marketing, and whatnot, you might not be able to make a mark because people are already surrounded by advertisements.
But an app cuts through the noise and allows you to connect with your target audience on a personal level. It shows that you walked the extra mile, which is something people always appreciate. This will go a long way in turning them into your regular customers.
With a customized application for your business you can cut through all that noise and connect with your target audience on a personal level. It shows potential clients that you go the extra mile to ensure that you have the best product for them, and will help to develop regular customers for your business.
This was just a glimpse of mobile apps and their relative importance in today’s corporate world. They are those nifty tools which, if used wisely, can play a major role in taking your business to the heights you could never even imagine.
While this blog may not be the End-All-Be-All of mobile application information, it shows the importance of mobile apps in our society, as well as how they can play a major role in making any business a success. If you are still unsure about what a mobile app is or how it can help you, feel free to reach out to us! We are a leading Mobile App Development Company based in Carlsbad, CA who provides many business facing services and products to help grow and maintain any business.
In case you have any doubt or to learn more about mobile apps, reach out to us! We are a leading Mobile App Development Company based in Carlsbad, CA who can help your business grow and taste everlasting success which it so rightly deserves.