Mapping the Future of Enterprise SMS Texting
Enterprise messaging is an extremely effective way to reach out to your current and potential customers. It is often the backbone of most of the communications within and between organizations. According to a Pew Research Center report, texting is the most widely used app on a cellphone with 96 percent of Americans using it at least once a day.
All in all, enterprise SMS texting is more likely to adapt and thrive going forward, as compared to its email counterpart. Furthermore, Gartner estimates that by 2021, the worldwide revenue of enterprise messaging market will reach $4.9 billion.
Studies show that text messages have a 98 percent open rate and 45 percent response rate, compared to email’s 20 percent and 6 percent. In addition, Americans on average exchange twice as many texts as they do calls. (Source: Nielsen)
Considering this fact, businesses (especially those that rely on communication and collaboration) are deploying enterprise text messaging solutions to significantly improve their data security and compliance with regulatory requirements, while also staying one step ahead of the competition.
The Evolution of Enterprise Messaging Solutions
From Person-to-Person (P2P) messaging and Application-to-Person (A2P) messaging to cloud-based messaging systems, the enterprise messaging industry has seen tremendous growth, not only in revenues, but also in services.
Today, organizations are leveraging big data and analytics to develop newer innovations in the industry using the data obtained from messaging systems. Message-oriented middleware (MoM) is the latest technology in this field which integrates interfaces and enterprise messaging to enable real-time messaging.
While businesses can leverage enterprise messaging technology to truly engage their users in one-to-one marketing and real-time support scenarios, merchants can leverage the same to send out ads and services that are more relevant and meaningful to their end users.
For IT leaders, the benefits of robust enterprise messaging go beyond than reliability and industry compliance – administrative control. By understanding how enterprise SMS texting improves administrative control, business owners can create a messaging platform that is truly capable of meeting the computing challenges of today’s enterprise.
The Future of Enterprise Messaging
In the coming time, enterprises will be able to enhance consumer communication experience by leveraging the new emerging, relevant technologies like SMS messaging, Chatbots (for chat apps and social networks), and RCS-based enhanced messaging.
More and more businesses are getting comfortable with Chatbots and AI for enterprise messaging. In a recently conducted survey, 25 percent of respondents said that they had deployed a Chatbot to automate customer interactivity, reduce churn, and enhance their business prospects.
In addition to that, 76 percent of respondents have deployed Chatbots across various social media channels or chat apps, including Skype, Kik, Facebook Messenger, Line, and Telegram. A further 48 percent of the respondents reported that they use SMS messaging to deliver a Chatbot experience to their customers.
Furthermore, around 36 percent of respondents are planning to adopt Rich Communications Services (RCS) business messaging for their enterprise. It is a communication protocol that aims to replace SMS messaging with a more advanced text-messaging system that is rich in emoticons and interactive features such as videos or gifs.
Among those businesses that are ready to switch to RCS messaging, 94 percent agreed to the fact that including images and videos was the key to deliver richer communications, while 89 percent were interested in embracing this new messaging technology to have a Chatbot-based, conversational interaction with their patrons.
It’s no secret that enterprises have many options when it comes to inbound and outbound communications. However, from a messaging perspective, SMS texting remains an important engagement channel for enterprises which is proven by the sustained growth in A2P messaging traffic.
By adding more robust mobile client Software Development Kits (SDKs) and combining them with end-to-end services like in-app messaging and subscribe/publish options, enterprises can build more cohesive and bilateral mobile messaging solutions that go beyond the unilateral nature of push messaging today.
Next-gen messaging APIs are enriched with A2P chat app experience which adds to the experience of the end user while enhancing the level of conversations between brands and their consumers.
And do you know what the best part is? Consumers no longer need to switch from their messaging app to a brand website for purchasing products and communicating with their favorite brands. In fact, the complete brand engagement takes place within the messaging application. Isn’t that cool?
Enterprise SMS Texting with AppTech
AppTech gives business owners the necessary tools and resources to regain control over their organizations’ messaging activities. Using patent-protected software, AppTech empowers businesses and corporations to send and receive multiple text messages (with rich media content) to any number of SMS-enabled mobile devices worldwide. Our pillars of messaging service: Lightning-Fast Delivery. Sky-High Reliability. Around-the-Clock Support. Enterprise Expertise.
To learn more about how enterprise SMS texting can benefit your organization, contact one of our SMS experts today @ (877)720-0033.