Top 5 Mobile App Development Trends to Watch Out for in 2018
It’s no secret that the tech landscape has undergone a tectonic shift in the past couple of years, and mobile platforms have become the new tech frontier of the current generation. Having a mobile app is no longer an investment, but rather a necessity for many businesses to survive in the market. The year 2017 was quite remarkable for mobile application development. Let’s talk about it in detail!
According to research, over 190 billion apps were downloaded in 2017, which generated a revenue of $40 billion (approximately). With that pace, the number is forecasted to reach 350 billion by 2021. Presently, there are more than 5 million apps both on Apple App Store and Google Play Store combined, with the number increasing every day. There’s a prediction that the mobile app development market will grow at a rate of more than 14 percent from 2017 to 2022. Fascinating, isn’t it?
As we enter the third week of 2018, it’s time to bid adieu to the old trends and welcome new and upcoming ones, which will transform the world of mobile apps and will certainly change the future by raising innovative possibilities.
The new releases, updates, and trends will provide you the clue to what’s coming next and what practices will stick around for another year (or even longer).
From cloud-based app development to accelerated mobile pages to internet of things, here are the top five mobile app development trends that will mark its way in 2018:
IoT and Wearable apps will continue to evolve
The concept of IoT and wearable apps is something that was unimaginable a couple of years ago, but today has become a reality, thanks to the advancements in technology. From healthcare to education to real estate and beyond, wearables and Internet of Things (IoT) have received tremendous recognition in 2017 and is bound to make a massive impact this year as well. According to tech experts and analysts, the IoT sector is expected to grow from $157.05 billion to $661.74 billion by the year of 2021, at a Compound Annual Growth Rate (CAGR) of 33.3%.
Accelerated Mobile Pages to improve mobile searches
Another trend that will only get bigger and better in 2018 is the use of Accelerated Mobile Pages (AMP), which will improve the loading speed of web pages on smartphones. Basically, AMP is a stripped-down version of HTML which enables developers to create visually-appealing websites and web apps with better loading speed, lower bounce rates, and high performance across all mobile devices. It comes with a wide range of benefits such as improved search engine ranking, better conversion rates, increased visibility for publishers, enhanced ad visibility, excellent CTRs, easy content replacement, and a lot more.And since it is backed by Google, the importance of adopting it will be higher.
Mobile App Payments to go bigger
The concept of mobile app payments is slowly and gradually evolving with the introduction of various mobile payment services, including Apple Pay and Google Wallet. According to a report by Juniper Research, more than 1.5 billion mobile wallets were in use in 2017, and this number is only likely to increase in 2018.
Cloud-based App Development will make its way
Mobile app development companies around the world are leveraging cloud-based technologies to have a better streamlined operation, collaboration, and increased productivity. With Dropbox, Google Drive, and various other cloud apps hitting the market, it won’t be wrong saying that in the next few years, more and more mobile apps will be cloud-driven. Also, there’s a prediction made by the tech analysts that powerful mobile apps with direct cloud interaction will revolutionize the smartphone industry in 2018, and beyond. According to Cisco, cloud apps will drive 90 percent of total mobile data traffic by 2019, and mobile traffic will be 11-fold with compound annual growth rate (CAGR) of 60%.
The rise of Chatbots in businesses
Chatbots is the fastest growing technology that endows you to get in front of your customers right inside the platforms where they hang out very often, including Facebook Messenger, Skype, WhatsApp, Viber, Google Hangout, Kik, etc. The Chatbot market is growing at a Compound Annual Growth Rate (CAGR)of 37.11 percent, which is expected to surpass USD 6 billion by the end of 2023. There’s a prediction that in 2018, around 65 percent of US consumers are likely to interact with Chatbots. Some of the most popular Chatbots developed in 2017 are PONCHO (A Weather Forecaster), ENO (Your financial assistant), and MELODY (The Doctor). In 2018, more and more businesses will look forward to adopting the Chatbot technology for better engagement, improved customer interaction, and more sales.
To conclude, 2018 will surely bring countless innovations and advancements in the field of mobile apps, which will surely make our lives easier and so much convenient. With Mobile App Payments, Machine Learning, Business bots, On-Demand Mobile Apps, and so much more in its bucket, mobile application development has a lot to offer in the coming years. It will be interesting to see how 2018 will turn up for developers, designers, mobile manufacturers, and businesses with billions of dollars of mobile app downloads at stake.
Now that you know the key to success in the New Year, don’t forget to tie every product launch to these mobile app trends. Gear up to be at the top of your game!
If you’re looking for a full-service mobile application development company in Carlsbad or nearby areas, which can integrate the above-mentioned trends into your existing app development strategy, then drop us an email [email protected]